Just famous for contributions to characters, toys, dolls, plush, role-playing and dressing on toy racks, rolling dice and expanding into the game category.
The company’s initial product launch will feature classic gaming brands, board games, mat games and travel games in the new format. The product line will include a license with Hasbro, a partnership with Sony Pictures Television, and five nights at Freddy’s.
Expanding to the gaming category creates many new synergies for licensing and retail partnerships. As with all the product lines that are only played in portfolios, we are approaching this exciting new venture with the same quality, value and speed to market discipline, which has been our cornerstone.
In Hasbro’s collaboration, Just Play will bring back classics such as versions of outdoor toys to skip it, and comes with lighting, sound and digital counters that track and record up to 1 million skips. The company will also use Simon Jump Game Mat to convert the staple food memory game Simon into an active gaming format. Players can dance on interactive floor mats to match light and sound patterns. Both products are scheduled to be launched early this year.
Just Play will also work with Sony Pictures Television for board and card game versions Wheel of Destiny and Pop culture is dangerous!released this fall.
“From kitchen tables to road trips to gatherings with friends, games bring people together to share connections and laughter,” said Jess Richardson, senior vice president of global licensing for Just Play. “We look forward to combining fan favorite properties with new twists and innovations and expanding our current licensing partnerships and joining new partners as we expand in this space.”
If you’re going to play the Toy Fair, check out these new games at Booth 2235 on Just Play, and more.
