Jilly Bing, a company known for making dolls and toys that celebrate Asian-American heritage, has released a Caucasian Asian doll named Riley.
according to new york times More than 3.5 million Americans identify as mixed-race Asian, according to a 2020 Census analysis. The Riley Doll provides a growing number of children with a doll in which they can see themselves.
As more and more Americans identify as Asian, the Riley doll provides children with a reflection of their experience, showing that they can be 100% Asian, 100% Caucasian, and 100% themselves.
——Elenor Mak, founder of Jilly Bing
The doll follows the successful launch of Jilly Bing’s flagship doll Jilly in 2023.
“Riley dolls were created to meet strong consumer demand, as mixed-race Asian dolls were a top request from the Jilly Bing community,” Mak said. “For many of us, growing up meant being forced to choose one side of our heritage.”
The company aims to expand cultural understanding in a fun, light-hearted way that engages Asian American children and others.
The Riley doll costs $68 and is available for pre-order. Will ship in December. To learn more about the company or to book Riley, please visit jillybing.com.
