Beloved toy brand Jazwares is working with Tokidoki to reach a comprehensive license agreement.
In this multi-year deal, Jazwares will design and develop collectibles, plush, pet accessories, clothing and other products inspired by the brand’s weird, colorful characters. The partner’s flagship series will debut later this fall.
“The world of Tokidoki is full of imagination, creativity and self-expression, which makes it the perfect match for Jazwares’ innovative approach to innovation, collection and product development. We know how passionate Tokidoki fans are for their iconic characters, and we will capture the heart and spirit of Tokidoki through authentic, high-quality toys and collectibles, bridging the gap between pop culture and fanaticism.”
– Jeremy Padawer, Chief Brand Officer of Jazwares
The upcoming lines will feature mini characters, action characters and drama episodes, each hiding special surprises and details that will satisfy long-term fans. If that’s not enough, it’s cute, then Squishmallows will also have an exclusive Tokidoki makeover! Jazwares hasn’t announced many details, but fans can expect to see favorite Japanese characters from a variety of plush toys and start with the sugary and sweet Donutella squishmallow to celebrate her 20th anniversary. To get a look at the details and Jazwares’ signature comfort design, these collections will add a slew of playful pastel to collectors’ bookshelf.
Jazwares’ Toikido series will be available this fall. For more information on the upcoming collaboration, visit Jazwares’ website.
Tokidoki’s Jazwares Post Jazwares teamed up to appear in the toy book for the Kawaii Collectible series.
