One of the hottest new brands of the year is expected to get even bigger in 2025.
Sky Castle Toys has signed a multi-year partnership agreement with Jazwares to expand distribution, brand development and intellectual property management of Sticki Rolls, the popular line of wearable, shareable sticker bracelets.
Developed by Sky Castle Toys and JMP Creative, the series was first announced in March and debuted at VidCon in June, gaining momentum. When Sticki Rolls was showcased at The Toy Insider’s Sweet Suite event in New York City in July (both The Toy Book and The Toy Insider are published by Adventure Media & Events), the brand had already racked up millions of views on TikTok .
Under the new agreement, Jazwares will manage the sales and distribution of Sticki Rolls to mass retailers, club stores and grocery stores in the United States; mass and specialty retailers in Canada; and major majors in Germany, France, Benelux, Austria and Switzerland. All trade channels for European markets.
Since their debut this year, Sticki Rolls have become a popular fashion statement by blending the appeal of kawaii stickers with jewelry and the fun of wearable art. We look forward to working with the Sky Castle team to expand the distribution reach and brand appeal of the Sticki Rolls brand.
— Herb Mitschele, Executive Vice President of Global Sales and Planning, Jazwares.
In the past six months, Sticki Rolls has grown to more than 400,000 social media followers and nearly 300,000 views on YouTube. Sticki Rolls earned a coveted spot on Toy Insider’s annual $12 Under $20 list this holiday season, as well as being nominated for a People of Play TAGIE Award. The brand is currently in the running for Collectible of the Year at the Toy Foundation’s 2025 Toy of the Year (TOTY) Awards.
According to Sky Castle Toys, Jazwares’ successful track record with collectible toy brands bodes well for the future.
“Joining forces with Jazwares to strengthen our mass market presence means we can expand the Sticki Rolls brand and reach more retailers and more consumers,” said Josh Loerzel, president of Sky Castle Toys. “This partnership is a solid step in solidifying the Sticki Rolls brand.” An important step forward as a global pop culture phenomenon.”
Sticky paper roll wearable, shareable bracelet
Source: Sky City Toys
Sticky Paper Roll: Source: Sky Castle Toys
Introducing Sticki Rolls, the first wearable, shareable sticker bracelet! No more stickers: turn the joy of sticker sharing into a stylish accessory with Sticki Rolls. Each Sticki Band bracelet holds 5 rolls of stickers, each containing 10 unique kawaii-themed designs for easy pulling, twisting and application. Two more mystery reveal stickers…
Product details
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Suggested retail price:
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$9.99-$24.99
- age:
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5+
- Manufacturer:
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sky castle toys
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