Why do postmortem questions often miss the mark? That’s because they’re often just… boring.
“Honestly, I’d rather receive fewer responses, but ones that are rich in deep, thoughtful insights,” said Huong Nguyen, CEO and founder of Shiloh Events.
“Our events are designed to create experiences that leave a lasting impact and prompt people to take action. So the memory that is created, the inspiration or insight that changes a perspective, or the perspective on a particular agenda topic – it’s all about driving change. And change From deep emotions.
Carly Silberstein, founder and CEO of Redstone Agency Inc., also believes in breaking the mold when it comes to investigations. “The questions should be unique and interesting compared to some of the standard questions we see time and time again,” she said. She added that planners need to consider two things: “First, how seriously the event organizer places an emphasis on the answers. ,Secondly, attract and retain the attention of the ,investigator.
Skift Meetings asked Nguyen, Silberstein and Bob Vaez, CEO of EventMobi, whose meeting app includes meeting feedback and event surveys,
Share some recent examples of survey questions that can provide deeper insight into how participants were affected by events, both personally and professionally.
Here are 10 post-event survey questions they suggest you may not have thought of:
1. Did the keynote speech inspire you to think differently about your personal or professional life?
2. Did you experience a moment during the event that left a lasting emotional impact on you?
3. Did you connect with someone at the event who you think will have a significant impact on your future?
4. Was there a specific meeting or experience that challenged your beliefs or opinions? If yes, please describe.
5. If you could share one important takeaway from this incident that impacted you personally or professionally, what would it be?
6. Was there a specific meeting or experience that challenged your beliefs or opinions?
7. If money were no consideration, what would you introduce to enhance the event from an attendee’s perspective?
8. How does your experience at this event compare to your experience at other events this year?
9. Based on your experience this past week, how would you describe this meeting to your colleagues so that they would be excited to attend next year?
10. How did you feel when you walked in on your first day:
- Get excited about learning and networking
- Looking forward to the event
- Can’t wait to see old friends
- Worried that I don’t have the right information to maximize my attendance
- I feel like I don’t belong
- Overwhelmed and anxious.
