There’s nothing better than ice-cold ICEE – except maybe ICEE Squishi.
The Incredible Group is partnering with ICEE Company to launch a new Squishi collectible. The toys will resemble the iconic ICEE look, color and fruity scent.
Part of the Incredible Group’s growing Squishi range, it is officially licensed by The ICEE Company by Design Plus. Squishi toys mimic ICEE in exquisite detail, including packaging, color and opacity. They come in bright red and blue, representing two classic flavors: blueberry and cherry.
It’s such a joy to work with brands we know and love while offering consumers a contemporary style. For many of us, ICEE is synonymous with nostalgia, and we made sure to retain its iconic essence in these Squishies."
Saul Sacks, President of Incredible Group.
Perfect for squeezing, collecting and displaying, these toys offer a new way to better enjoy classic brands.
“We’re always looking for new ways for ICEE fans to enjoy our iconic smoothies,” said Elisha Joffe of Design Plus. “The Incredible Group has been a great partner as we work together to transform our products into this soft, tactile form.”
ICEE Squishi will be available later at specialty retailers in the U.S. and Canada. For more information about this partnership, please visit incrediblegroup.com, icee.com and dplicensing.com.
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