BLEISURE, a hybrid travel, a job – whatever name you like – The mix between attending a business meeting and enjoying your personal time is indispensable in the conference industry.
Hybrid travel is expected to play a greater role in the future of the conference industry. In Skift’s State of Travel 2024 report, Euromonitor’s research estimates that global spending on mixed travel will reach $360 billion by 2027, exceeding $200 billion in spending at the 2021 expenditure level. As hybrid travel grows on the horizon, Visit Atlantic City has launched new strategies that will attract these hybrid travelers throughout the pre-tour journey.
“Atlantic City prioritizes its website to provide a cohesive destination experience,” said Karina Anthony, executive director of marketing for Visit Atlantic City. “The website is an authoritative source for all Atlantic City, integrating leisure, conference and event information into one platform. By providing a booking engine, tailored content and simplified navigation, it addresses visitors across multiple demographics Various needs.”
Respect the past and develop for the future
One commonality that diverse visitors may share is the appreciation of Atlantic City’s long history. “Maybe their grandparents were on vacation here or attended the historical event at our destination,” Anthony said. “Some visitors may have held their own milestone celebrations in Atlantic City.”
The new website celebrates these memories home while glimpsing the exciting updates that welcome travelers today. “Atlantic City balances nostalgia with modern image by weaving its rich history into contemporary experiences,” Anthony said. “We love highlighting historic sites, unique seaside experiences and iconic landmarks like the country’s The first boardwalk) while pairing them with vibrant, updated visuals like premium dining, stylish entertainment and beachfront attractions.”
In addition to the organization’s website enhancements, the team offers a mix of media such as the award-winning Atlantic City Sound Podcast and Insider Influencer Video to tell the story of a one-of-a-kind celebration. here. “Atlantic City is the life of the party, and celebrates the greatest moments of your life,” Anthony said.
Inspire travel and simplify itinerary planning for mixed travel
As attendees prepare for some of these moments, visiting the Atlantic City website offers them an opportunity to imagine themselves and the joy they will feel in one of one of the top destinations on the East Coast. They can climb 228 steps to the top of the abdominal lighthouse (highest in New Jersey), ride the iconic steel dock wheel to admire the 227-foot-high coastline, build a sand castle with kids on the beach, and more of.
Visiting the Atlantic City website is now designed to help visitors narrow down exactly where these moments occur. For the first time in 13 years, it is a centralized place where attendees can meet all their accommodation needs with a new booking engine, which is especially true for participants who turn a one-day meeting into a three-day family vacation. Tools of value. Additionally, the Add to Trip Builder tool allows attendees to easily curate a personalized list of attractions, sounds and dining experiences to view their Atlantic city bucket list in one place.
Participants increasingly seek experience beyond the conference. Skift reports that 74% of consumers say the experience affects the way they plan to travel. For example, events like Dolphin Watching or Exploring the Museum of African American Heritage allow attendees to fully immerse themselves in the local culture of Atlantic City. The new website focuses on high-quality photography, which is the most direct way to inspire travelers today: Skift Research shows that photography plays the biggest role in influencing travel decisions.
Challenging assumptions
“Many people are familiar or preconceived with our beach destinations, but the most common reaction when visiting is, ‘I don’t know.'” Anthony said.
The new Atlantic City website aims to challenge these ideas long before arrival. Not only is it the second largest gaming market in the United States, it also has home to museums, galleries and one-of-a-kind memorials. This is not only a place to stroll through the country’s first boardwalk – it is also a place where the main developments continue to improve the standard of visitor experience. It’s not just a place with manufacturing innovations – nearby nature-centric experiences (such as Edwin B. Forsythe National Wildlife Rebuge) will satisfy any interest in outdoor adventures.
More than 200 conferences and event plans have taken over Atlantic City this year, and a large number of conferences and event attendees will discover how destinations provide a place to focus on business and forget all the work. With its combination of business and leisure products and new ways to attract visitors, Atlantic City will be the top choice for conferences and events in 2025 and beyond.
To learn more about the new approach to visit Atlantic City and attendee engagement, and what your next meeting means, get in touch with the organization now.
The content was created in collaboration with Skiftx, a branded content studio in Atlantic City.
