Color is one of the most powerful event design tools. Planners can use “color worlds” or use the color combinations of theme-connected colors to evoke specific associations and impressions.
“Color is generally seen as a visual phenomenon,” said Lori Weitzner, author of The Ode to Color. “However, this ignores its impact on our emotions, energy levels, memory and associations and its intimacy with other senses. They are all connected.”
Event planner Paul Tramonte at Weitzner and Paul Tramonte Events, event planner Paul Tramonte at Samson Hospitality and event planner Paul Tramonte at Samson Hospitality, as well as menus and colored cocktails capture the emotions and energy of each color world.
4 colorful worlds
These four color worlds in her book can be used for specific goals and types of events:
Garden party
If the purpose of the event is only for socializing and having fun, then a garden party can solve the problem. These are the colors of spring
As the season begins, the freshest vegetables and diverse pastels appear – energetic and uplifting, somewhat whimsical, innocent and relaxed.
Night shadow
For more complex nighttime activities, the world of nightfall works well. These colors are darker and more mysterious – less reflective and more intimate. Glue, smoky colors, and darker Crimsons and burgundies make the mood good.
Loud
The least popular world of color is “loud”. Its bright, highly saturated colors can be vibrant. They invite dancing, confidence and a demonic nursing attitude to encourage attendees to go beyond their comfort zone. Pick and measure carefully to avoid flooding these colors, which tell guests it is time to cut and treat the wind with caution.
Fragrant woods
To connect in a rustic, rooted way, fragrant woods. The dark mossy green, rich brown and various wood-toned colors create an environment for comfortable conversation and unconscious interactions – familiar and passionate.
