The Evernote icon has been a truly iconic logo for years. Evernote was one of the first productivity apps to support smartphones, support cross-platform synchronization, and make it easy to store and create almost anything. So Evernote is huge.
But Evernote’s peak was about ten years ago. Since then, the product has often felt stagnant (or worse), with the company constantly changing executives and business plans, and Evernote appearing to be slowly turning into a zombie app. Not gone, not even forgotten, just kind of…there.
In 2022, when Bending Spoons acquired the company and laid off nearly all of its employees, millions of Evernote users were confused about the future of the tool they’d long relied on. The situation got worse when the company remained largely silent for months. But the narrative and pace surrounding Evernote has changed quite a bit since then. Especially in 2024, Evernote released a slew of new features, redesigned its design, added some core new features, and started modernizing the application again. Along with all these changes come price changes – but not everyone is excited.
As far as this episode is concerned edge broadcastFor the third and final part of our series on productivity and digital life, we spoke with Federico Simionato, Evernote Product Lead at Bending Spoons. We talked about the acquisition process, how he sees Evernote in today’s environment, how to get back to publishing new content, why Bending Spoons changed subscription prices, and more.
We also discussed the future of Evernote and productivity tools in general. Evernote is over twenty years old, so it’s full of old ideas about what people want and how to use it. Simionato and his team are tasked with figuring out how artificial intelligence fits into Evernote, how the product integrates with all the other tools out there, and turning Evernote into something that works for old users and attracts new ones.
If you’d like to learn more about what we discuss in this episode, you can get started by following this link:
