If you didn’t know that Paramount Worldwide was merging with Skydance, the logo included in their recent investor presentation shared an important update. Under its traditional mountains and stars, it uses the all-caps style of the Skydance logo and arched text instead of a softer whisper that shouts PARAMOUNT Paramount.
This is not good. But like the really bad logo that appeared when Warner Bros. Discovery Channel announced the merger in 2021, only to disappear a year later when the deal closed, it’s unlikely this will be the final version of Paramount’s redesign. If the transaction is completed, then the flag perhaps It doesn’t look like some poor Shimo had to quickly write out a synergy symbol twenty minutes before an investor presentation.
I don’t know about you, but I’ve been seeing some version of the Paramount logo on the front of movies for forty years. Movies where I connected with people I cherished or escaped from when life was too much to handle. These images are ultimately linked to the logo screen and then to whatever emotional experience I have while viewing them. It’s like visual comfort food.
