PlayMonster Group has renewed its licensing agreement with Hasbro, extending the rights to the KOOSH brand until 2027. series.
We’re expanding our successful partnership with Hasbro to introduce KOOSH to a new generation. As our brand grows, KOOSH will continue to emphasize active play and safe exercise fun while providing new ways for kids and families to experience KOOSH.
—Jonathan Berkowitz, CEO, PlayMonster
Known for its “easy to grab, hard to put down” balls, the KOOSH brand debuted nearly 40 years ago and remains a must-have on toy shelves. Since acquiring the licensing rights in 2021, PlayMonster has reinvigorated the brand with a range of products, including KOOSH Classics, KOOSH Paddle Playsets and the lacrosse-inspired KOOSH Flix Stix.
“Since 2021, PlayMonster has reignited KOOSH’s spirit of play, creating moments of magic and connection for families,” said Bradley Bowman, senior director of global toys, Hasbro Licensed Consumer Products. “We look forward to the continued growth of the KOOSH brand and the continued growth of the KOOSH brand in A new twist on classic fun developed with the collaboration and vision of PlayMonster.”
New products, including KOOSH Kornhole, a kid-friendly version of the popular game, will launch in spring 2025.
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