The LEGO Group plans to partner with WildBrain to expand its popular franchises digitally. The companies’ new YouTube distribution agreement will expand fan engagement for LEGO Friends, LEGO City, LEGO NINJAGO and LEGO DREAMZzz.
The new agreement marks the start of a long-term relationship between the two companies in expanding LEGO’s beloved franchise. New content and seasons will continue to be rolled out across WildBrain’s YouTube network and its content production and television broadcast stations.
Since November, WildBrain’s YouTube network (specifically its English-centric channel) has launched multiple seasons of LEGO-based content. In the coming months, the company will expand the content to other languages such as Latin American Spanish, Korean, Turkish, German, Japanese and more. Once completed, LEGO content will reach approximately 57 million subscribers on the WildBrain network, with an average viewing time of 5 billion minutes.
WildBrain is a franchise management company that excels in content creation, audience engagement and global licensing. Through the partnership, the company has created award-winning 2D and CG animated series, including LEGO Friends, LEGO DREAMZzz, LEGO Monkey King, LEGO Ninjago, and LEGO Ninjago: Rise of the Dragons. WildBrain also airs LEGO content on Canadian television channels.
Jay Shah, Head of Global Content Publishing at LEGO, said: “We are excited to partner with WildBrain to bring some of our most popular franchises, including LEGO Friends, LEGO DREAMZzz and LEGO Ninjago, to their digital platforms. brought to new audiences.
To learn more about WildBrain and its franchise partners, visit wildbrain.com.
