Global Football Governing Body FIFA has partnered with Avalanche to develop a dedicated Layer 1 blockchain, marking an important step in its Web3 strategy to enhance fan engagement and digital collections.
FIFA scores very high, Avalanche powered layer 1
FIFA is the world’s leading football administration Announce The groundbreaking partnership with Avalanche for its own 1 (L1) blockchain, which indicates a major extension of its Web3 program. The move is based on FIFA’s early entry into blockchain technology, which began in 2022 with the launch of an Inevitable Token (NFT) series on the Argolan blockchain ahead of the Qatar World Cup.
Powered by Avalanche’s high-performance technology, the new FIFA blockchain is designed to provide digital collectibles and innovative fan experiences to its over 5 billion fans around the world. This strategic collaboration underlines FIFA’s commitment to leveraging blockchain to enable scalable, secure and fan-centric digital solutions.
The decision to build a custom L1 blockchain reflects FIFA’s vision to build a long-term digital ecosystem that meets its unique needs. Unlike previous NFT efforts, the proprietary blockchain provides greater control, scalability, and flexibility, allowing FIFA to simplify operations and enhance user experience. Avalanche L1 (formerly known as the subnet, is designed to handle high transaction volumes, making it ideal for global scale applications such as the World Cup.
According to John Nahas, chief business officer of Ava Labs, “FIFA’s decision to launch L1 on Avalanche is a testament to our ability to support applications at scale around the world with speed, flexibility and security.”
The partnership also involves Web3 technology company Modex, which will lead the development of FIFA Collect, a FIFA digital collectibles marketplace.
FIFA embraces the future of sports’ Web3
FIFA’s blockchain ambitions go beyond the scope of digital collectibles, suggesting a broader Web3 strategy. While the organization has only revealed plans for its World Cup NFT collection and the FIFA collection market, potential applications may include fan tokens to vote through club decisions, secure digital ticketing or blockchain-based fantasy alliances.
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These initiatives are designed to provide fans with verifiable digital ownership and immersive experiences that change the way they interact with the sport. The move shows that even after the crypto winter NFT market declines, blockchain technology remains relevant to major companies.
This partnership also has a positive impact on the price of avax tokens. avax The current transaction volume is about $25.24, up more than 10% over the past 14 days.
Source: TradingView
However, challenges remain, including educating non-secret fans and ensuring regulatory compliance across jurisdictions. By building on a scalable infrastructure of the avalanche, FIFA is well positioned to overcome these obstacles and redefine digital fans to engage in football.
