The United States will create a licensed product for the first time. The company ink deals to create 2D puzzles through peanuts and Atari-inspired digital boxes and tubes. Despite being active in the U.S. market for more than a decade, Plus-Plus’ team said it’s important to seek the right brand before entering the world of licensed puzzles.
“We are honored to join Evergreen and extensive age appeal with these two iconic brands,” said Ryan Hamilton, CEO of Plus-Plus. Toy Book. “Creating products with peanuts and Atari shows our unique, single super strong shape playful freedom.”
The new product range was launched in the fourth quarter and was developed in the US market. The news is a growing interest in Atari’s gaming classics catalogue with Peanuts’ 75th anniversary celebrations.
Publishing Partnership…
Plus-Plus also signed a publishing partnership with Highlights, a publisher of books designed to “inspire curiosity, creativity, and confidence in children.”
Highlights will be released under new transactions Christmas fun: build, puzzle, playa festival event that is paired with signatures
Hidden picture puzzles with award-winning environmental puzzles. The title is scheduled to be released on September 23 and has 100 pieces of festive colors and 40 puzzle patterns for kids to complete.
“We are always looking for innovative ways to inspire curiosity, creativity and confidence in our children, and Plus Grant is the ideal partner to help us do that.” “This collaboration allows us to expand how children interact with books – bringing stories and activities into life through hands-on play.”
Those attending the Toy Fair in New York this weekend can visit Plus-Plus at Booth 5827.
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