Mattel is continuing the new tradition of connecting with adult fans online. Last year, Mattel’s work revealed more than 20 new collections for live broadcasts, including the universe’s master-level luxury Sy-sy-klone characters, sold out on the same day.
The first Mattel work shows that the live broadcast has more than 300,000 viewers and 22,000 comments, so Mattel decided to continue the new tradition. On March 6, from 9-11:30 pm, Mattel Creation Team will introduce fans to the way forward of collectors of the company’s most popular brands.
“Expect the big things about Barbie dolls, Hot Wheels, Little Man Collectors, WWE, UNO, Cosmic Masters and Monster High School,” said Chris Down, Mattel executive vice president and chief design officer. “Fans will see iconic characters as part of these brand legacy, but never achieved this way. Here’s a major first: We’re launching a brand new product platform in one of our most legendary brands, Offering fans an unprecedented level of customization. In addition, we bring fans into the previous creative process, which includes a fan-designed T-shirt that will be created by fans, for fans.”
Of course, the second Mattel piece ever revealed has been upgraded, bringing fans a new and exciting experience. Some fans will even be featured in the live stream itself, with six winners of the Fan Collection contest participating in the stream at Mattel Design HQ in El Segundo, California.
“We’re making it bigger this year,” said Don. “We’re also listening to hope surprises that will revolve around fans until the livestream. This year, there will be no early revelations – just an elaborate Easter for our most hawkeye collectors Easter eggs. We hope fans will experience every surprise with an amazing community with a shared passion.”
The live stream will also chat with members of the Mattel design team, who talk about the process behind some of our favorite characters and toys.
“In Mattel’s work, we’re not only making toys – we’re making engaging experiences for fans who are passionate about these brands,” said Tang. “The curtains are revealed and let these enthusiasts meet some outstanding designers who will create them.” Pour into every collection. I really believe that we have the most talented creators in the industry and nothing is more joyful than seeing fans delight in their creations. This is what Mattel creates Core, this is how we connect with our biggest fans!”
A carefully counted exact lineup is still a secret, but it will continue to run with Mattel’s collection, which blends the iconic Mattel brand with fan favorites like Harry Potter and Stranger Things in Together.
“This is where our design team really flourishes – finding the perfect synergy between two iconic brands,” said Tang. “Every time we collaborate with “Why?” “Beginning. What is the unique connection that makes this mash-up exciting? From there, our designers dive into the world of licensed to become super fans themselves. They hide Easter eggs throughout the product, only real ones Only the diehards will find out. The final step is all about the details – building both brands realistically while ensuring the execution feels fresh and unexpected. ”
Mattel’s creation will be from 9-11:30 am on March 6.
