Bounce Masters has added another company to their growing portfolio.
Flybar acquires National Sporting Goods (NSG), a New Jersey-based sporting goods, skateboard and outdoor products company. The acquisition of NSG expands Flybar’s presence in these categories, bringing in numerous distribution brands, including Chicago Skate Co., YBIKE, Eezy Peezy, and more.
In a challenging environment faced by many toy companies, the Flybar team continues to grow organically with a focus on innovation and brand building. The team also pursues incremental growth through strategic acquisitions. The addition of the NSG product portfolio aligns seamlessly with these goals and our mission to grow global brands that deliver smiles and create lasting memories every day of the year.
— Saul Wolhendler, CEO of Flybar
In recent years, Flybar has been known as the purveyor of Original Pogo Sticks and its product portfolio has grown to include Kid Trax, Antsy Pants, Swurfer, and more. In addition, its Funpark and Waddle products increase awareness among children of all ages.
“At NSG, we believe play is more than just an activity, it’s a way for children to gain essential life skills and develop lasting habits that lead to healthy, active lifestyles,” said Gregg Adelsheimer, CEO of National Sporting Goods. “We firmly believe that play is more than just an activity. Shift’s commitment is reflected in our wide range of indoor and outdoor toys and sporting goods, allowing children of all ages to enjoy a rich play experience and promote good health. ”
Flybar will showcase upcoming products from its brand portfolio at the Toy Association’s Fall Preview in Los Angeles next month. a member of toy book The team will travel to Los Angeles for an annual meeting between manufacturers, buyers and distributors. toy bookLos Angeles Fall Toy Preview will be available September 9, 2024!
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