As 2024 draws to a close, the event technology space is playing like a corporate game of Tetris, with companies frantically connecting the pieces to create the most comprehensive solution.
When it comes to venue booking and management in event tech news, the mantra seems to be “why build when you can partner?” This is evidenced by a wave of strategic integrations and partnerships aimed at creating centralized booking options.
On the event management side of event technology journalism, the picture is less clear. While Cvent has made four acquisitions this year, other players aren’t pulling out their checkbooks. RainFocus’s acquisition of WebEvents Global is the main exception.
The goals of all companies are the same: to deepen market penetration and provide a wider range of services within the financial capabilities of each company.
Perhaps surprisingly, while artificial intelligence figures prominently in several major tech product updates, it has yet to penetrate the industry as deeply as one might expect. The latest event technology news shows the selective deployment of artificial intelligence in specific use cases, such as Bizzabo’s Event OS Copilot and Explori’s investigative analysis tool. Overall, this suggests that event tech platforms are taking a more cautious, pragmatic approach to artificial intelligence compared to the gold rush mentality of other tech sectors.
new product launch
- Event technology provider Click me Launched sixteenis a suite of products and services designed specifically for life sciences companies to connect with healthcare professionals (HCPs), patients and key stakeholders across all types of activities, while adhering to strict compliance and transparency standards . It includes vertical-specific features, including Vivaa dedicated CRM for life sciences and dedicated staff support with 30-second response times.
acquisition
- event marketing platform rain focus obtained Global Networking Eventsis an event technology and data analysis company founded in 2002.
Partners
- hubli announced with Amadeus Cytric Easya travel and expense tool embedded in Microsoft Teams. The integration allows Cytric Easy users to book small meeting venues, hotel accommodations for groups and in-house office space.
- Conference management platform and venue market Meeting selection Partner with hotel technology providers Shiji Group Integrate its meeting booking widget into Shiji’s property management system. This integration enables venues to offer instant availability, instant booking functionality and automated meeting room management directly on their website.
- Space design technology supplier prism (formerly Allseated) works with customer relationship management platforms honey book Integrate its 2D and 3D visualization technology directly into HoneyBook’s project management interface. This enables event professionals to manage space design, client communications and project management all on one platform.
- prism Also integrated with venue booking platforms perfect venue Enables venue managers to incorporate floor plans and 3D visualizations directly into their event proposal and booking processes. This integration enables perfect venue user access prismatic Real-scale 2D and 3D venue visualization in its event management platform, combined with perfect venue Booking and management tools prismatic Digital twin technology simplifies event planning and sales.
- three seateris a hotel venue event management software provider that has partnered with surprising insights Enables restaurants to consolidate performance data from multiple sales and catering platforms into a single dashboard.
product updates
- Event management platform Bizabo Launched Event OS Copilot, an artificial intelligence assistant integrated into its event experience operating system. The new tool is trained on the company’s knowledge base and product materials to provide users with real-time guidance directly within the platform interface. It also features continuous learning with automatic updates.
- Event platform hold tightly Launched Grip Onsite, a new product suite offering onsite solutions including badge printing, smart badges and attendance tracking. Oliver Smart, formerly managing director of Jonas Event Technology, will lead the new division as senior vice president of field solutions.
- Event Data Insights Inc. explore Launched AI Verbatim, a new artificial intelligence-driven text analysis tool that automatically codes open-ended responses to post-event online surveys. The platform is hosted on Explori’s own servers to ensure data security and privacy.
- Professional conference recording company Slide show live Launched an artificial intelligence-driven robotic camera system equipped with proprietary NATE (Neural Automated Tracking Engine) software for conference recording and streaming.
- Event Ticketing and Marketplace Event Britt Launched a free timed entry ticketing tool that allows event organizers to set up and sell time slots for multiple daily tours, attractions, excursions and classes.
- Venue and event management solution provider Momentum Technology Through which it launched artificial intelligence-driven risk management capabilities WeTrack platform. This feature allows venues and events to adjust risk categories across various classifications while adapting to organization-specific terminology and standards.
