Doodles, a character-driven entertainment company, premiered its animated special “Dullsville and The Doodleverse” at the Toronto International Film Festival (TIFF).
The premiere took place at the historic Toronto Stock Exchange Building and attracted some of the biggest names in music and entertainment including Pharrell Williams and Coi Leray.
The launch marks an important step for Doodles, which began as an NFT project and has since expanded its influence in the entertainment world.
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What happened to TIFF?
The premiere features some of the biggest names in music and entertainment, including Pharrell Williams, who serves as executive producer, and Coi Leray, who provides voice and music for the special. The 20-minute animated film also features original music from artists including Lil Wayne, Lil Yachty and Swae Lee.
The special was directed by Doodles co-founder Burnt Toast and produced through his studio Golden Wolf, alongside a wider campaign including music videos and live events.
“After meeting with various studios, we decided to bet on ourselves and develop an experience for Dullsville and the Doodleverse that goes beyond a pilot or a movie,” said Doodles CEO Julian Holguin. “As the world’s largest and most popular One of the most influential film festivals, TIFF is the perfect place to debut Doodles, a landmark project. “
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The history of graffiti
Launched as an NFT project in 2021, Doodles is known for its unique pastel-colored art style.
The project has gained a following among several collectors, becoming one of the leading names in the NFT space. Since then, Doodles has expanded into music, animation, and collaborations with well-known brands.
The premiere of “Dullsville” and “The Doodleverse” at TIFF highlights Doodles’ transformation from a digital art project to an entertainment company, with continued plans to solidify its intellectual property rights through further collaborations and content development.