Doodles is one of the most iconic PFP NFT collections since 2021 and is entering a new stage of development with the launch of its original token $DOOD.
This article will delve into cultural, community, investor and market factors to provide price forecasts for $DOOD at TGE.
The community and cultural dynamics behind graffiti
Doodles is a vibrant PFP NFT series launched in 2021 with 10,000 hand-painted avatars in colorful cartoon style. In 2022, Doodles attracted the attention of former vote board president Julian Holguin as CEO, while Pharrell Williams as chief brand officer.
In early 2023, Doodles further expanded through Emmy-nominated animation studio Golden Wolf to enhance its content production capacity. Graffiti fights McDonald’s and by the end of 2024, more than 100 million McCaffe Cups were invested in US stores.
Read more: Check your doodle airdrop!
Source: Tuya
These bold moves push graffiti beyond cryptocurrencies, attracting mainstream audiences and cementing its role as a cultural brand.
In September 2022, the company behind Tuya successfully raised $54 million with a valuation of $704 million. This powerful financial support allows Tuya to focus on long-term product development rather than relying solely on NFT sales.
The project’s cultural narrative and community-first approach are key to its lasting value. Early on, Doodles launched Doodlebank, a Treasury Doodlebank that enables NFT holders to vote on project funding and guidance.
Doodle is also known for its immersive offline experience. At SXSW 2022, Doodles has built a vibrant device that is amazing even for non-transparent visitors, demonstrating its appeal beyond Web3. These physical digital hybrids build strong emotional bonds that turn fans into organic cultural ambassadors.
The team supports the creativity of the community through Inkubator, member-led activities and graffiti-inspired business ideas. Success stories include Hong Kong’s “rolling doods” and the Toastie Co Cand Candle brand.
Dozens of sub-communities have formed on Discord and X, such as Doodbro Alpha in China, Koodles in South Korea, and Southeast Asian groups.
NFT maintains strong demand due to its unique aesthetics and evolving utility.
Holders can use Doodles 2 on Flow as early as possible, a platform for customizing avatars, exchanging features, and earning or buying wearables. This new dimension adds lifespan and lifespan to the original NFT, encouraging more engagement and long-term value accruals.
Doodles NFT acts as the entrance to Dreamverse, a world of Dreamos and Dreamnet based on a story-driven world, a mix of music, fashion and community. As Doodles grew into animation, music and games, its original NFTs might anchor licenses and character development.
Doodles blends powerful visual effects, real-world coverage and platform growth to keep it culturally relevant for a long time.
Doodles tokenomics
Token allocation
The total supply of DOOD is 10 billion tokens. This is the allocation failure of DOOD:
- Doodles Community: 30%
- Ecosystem Fund: 25%
- Team: 17%
- New blood: 13%
- Liquidity: 10%
- Company: 5%
Source: Tuya
Although the official total supply of $DOOD has not been confirmed, the Tuya community and the new blood distribution may be 100% unlocked on TGE, accounting for 43% of the total supply. This could lead to early sales pressures, similar to those observed by $pengu or $$ anime, in which case large communities and short-term holders unlock immediate price action.
Currently, the former market price of MEXC is about $0.025. It is worth noting that Binance has become the first major exchange to announce the listing of DOOD futures. It seems inevitable that over 90% of the Binance Futures list is followed by a spot list.
With this in mind, and given the relatively low estimated valuation, a spot listing price of approximately $0.08 will be a healthy and realistic initial goal, reflecting both the cultural strength and speculative needs of the project.
Market comparison
Faced with the milestones of its token release, Doodles is not the first PFP NFT project to take this step. Comparable case studies, especially the chunky penguins promise and Azuki Japanese cartoons Provides useful background and precedent.
$ DEAD MOONSHEET
DOOD and Pengu
Once considered a failed cute PFP series, the chunky Penguin made an extraordinary comeback under CEO Luca Netz, spinning towards community engagement and mainstream cultural relevance.
In December 2024, the project launched its local token Pengu on the Solana Network, which quickly gained traction and debuted at a full dilution valuation (FDV) of about $1.7 billion.
About 23.5% of the total supply (about 20.9 billion Penger) is allocated to NFT holders through free Airdrops, and the strategy successfully expands user engagement.
The token release also resulted in the thumpy penguin’s floor price reaching 34 ETHs (approximately $136,000), making it the second valuable NFT series after Cryptopopunk.
As of now, Pengu has maintained a market cap of about $1 billion in market cap in the months after a few months and placed it among the top 120 cryptocurrencies by market size.
Source: Coingecko
Doodles, by contrast, shares key strategic similarities, two projects aim to leverage mainstream culture with accessible brand-driven products. While Pudgy focuses on physical toys, Doodles is expanding to music, fashion, and recently launched Dreamnet, a platform for AI storytelling.
Just as Doodles is ready to play DOOD to community members – reflecting Pengu’s model, it may replicate network effects, while for token growth drives the value of NFTs, and rising demand for NFTs increases the token’s return.
If it meets Pengu’s startup valuation, DOOD can make its debut at $0.07 to $0.10 (assuming a cost of 10 billion), which means FDV is $700 million to $1 billion. The actual market cap will depend on the initial revolving supply, which may fall within the 20–30% range.
Death and Animation
Azuki stands out and is a Japanese anime-style PFP project with a loyal community and a unique visual style. After more than two years of focusing on NFTs, including the flagship Azuki series and its peer series Beanz, the project entered the token space in early 2025.
On January 23, 2025, Azuki launched animation (animation) for Ethereum and Arbitration, with a total supply of 10 billion tokens. The token debuted at about $0.08, which translated into a fully diluted valuation (FDV) of about $800 million.
Source: Azuki
Azuki allocated 50.5% of the total supply to the wider Web3 community and breathed 37.5% directly to Azuki NFT holders, emphasizing a community-first distribution model.
The project also launched the AnimeCoin Foundation to build AnimeChain, allowing fans to co-create content and transform it into active storytellers in “Anime 2.0.”
The graffiti shown by Azuki is not alone – NFT top projects now launch tokens and Web3 platforms to build cultural movements, not just to attract speculators.
Like anime, DOOD has a 10B token that assigns 30% of the holders to holders and uses DreamNet to reward AI-generated content.
Using the anime’s $800 million FDV as a benchmark, the fair starting price of DOOD will appear $0.08.
Doodles has $67.6 million in NFT caps – up from Azuki’s $49.2 million, and can be seen on Dood Hit $0.10 – $0.12meaning $1B – $1.2B of FDV.
DOOD price forecast
If DOOD follows Pudgy Penguins’ Penguins’ Penguin’s Penguin, its FDV could quickly exceed $1 billion when it hits the market. fdv reaches $1B at $0.10; if DOOD climbs to $0.20, FDV can double to $2B. Additional trading support and 50x leverage on binary futures may attract a large amount of short-term speculative capital.
With the NFT market still quiet, DOOD may soar at launch, but may correct and settle at lower levels. History provides a cautionary tale: Pengu’s peak dropped by nearly 82% shortly after launch, as advance profits began. If DOOD has experienced similar behavior, the price may retreat to $0.05– $0.10 After range.
DOOD may start to be strong, but its real test is in the days and weeks after TGE. Both Pengu and Anime were hyped, and then dropped sharply as early holders started selling.
- Pengu, launched in December 2024, dropped nearly 82% from its peak in just a few weeks.
- Despite Azuki’s support, the anime dropped 70% from high due to unlocking and lower early utilities.
Chart analysis shows that both tokens soared within 12-48 hours, then retracted sharply and continued to decline. In many cases, in today’s risky NFT market, prices have dropped 70-90% from peak.
in conclusion
All in all, $dood might be in $0.07– $0.10put its FDV between hundreds of millions of dollars and $100 million to $200 million.
This estimate is based on currently available data and comparable market precedents. However, the price of DOOD may be widely rotated, depending on market sentiment and overall encryption conditions at issue.
More importantly, the long-term value of $DOOD depends on Doodle launching Dreamnet and developing its cultural coverage in Web3 and beyond.
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