The world has gone crazy Despicable me The series has continued to evolve since the release of the fourth film this past July.
despicable me 4 It broke global records, instantly hit No. 1, and brought the series’ total box office revenue to over $5 billion. With this success and Minions 3 Already in development, Universal Products & Experiences (UP&E) and Illumination have been working to expand their presence in the global retail market. The resulting products include new toys, fashion accessories, and even food, ensuring the franchise can take over the world (and maybe steal the moon).
In sync with Brand Licensing Europe (BLW), UP&E said it has invested in key partnerships with toy and lifestyle brands across Europe, the Middle East and Africa to bring their innovative products to life. UP&E named Moose Toys a primary toy partner ahead of Licensing Expo 2023, and the team has been releasing imaginative new toys and games ever since. The most popular of these toys is the iconic “Fart Blaster,” which comes with floating scented smoke rings. Despicable me A new Hero Brick Gru and Minion set has also been developed in partnership with LEGO, perfect for children and collectors.
Xiaobing enters the fashion world by partnering with popular European retailers. Primark has launched Minions themed pajamas, socks and onesies for little ones. Older kids can have fun makeup boxes covered in their favorite things Despicable me figure. Just in time for back-to-school, Nordic retailer Kipling has released a line of Minions backpacks and accessories. Select stores across Europe have partnered with Minions to host events, character meet-and-greets and toy showcases. Even if there are no events on the store calendar, many stores will host events specifically Despicable me Display of toys and food.
Bananas are not the only food Despicable me Fans are excited. In the UK, Premier Foods launches Minions-inspired Ambrosia Desert Range and Swizzels launches dessert despicable me 4 pumpkin. McDonald’s in Spain is also running a Happy Meal promotion for the film during the coveted school summer holidays.
The chaos among the minions has grown, and there’s nowhere to go but up. lighting Minions 3 Set to launch in 2027, this opens up new opportunities for UP&E and Illumination to work with licensing partners to create additional products that are as fun and creative as the range that inspired them.
