This holiday season, Barbie is taking over the internet—literally! Mattel is teaming up with Verizon on a pink marketing campaign featuring Barbie and all her friends.
In addition to interesting advertising content on billboards, digital media and television, the famous Barbie Dreamhouse is also undergoing a digital transformation. Dubbed the “Barbie StreamHouse,” this life-size replica of the DreamHouse in New York City will be the centerpiece of Verizon’s holiday activities. From December 12-15, Barbie fans of all ages can visit StreamHouse to take a virtual Barbie tour of the house, receive exclusive merchandise, snap festive family photos, play interactive games and make holiday memories that will last a lifetime.
When Verizon asked Barbie to bring her iconic star power and cultural cachet to their holiday campaign, we all saw a great opportunity to create extraordinary content for our fans across generations. Bringing this landmark partnership to life through engaging content and a life-size Barbie StreamHouse invites fans into the collaborative world of Barbie and Verizon and represents our shared passion for engaging audiences in unexpected ways.
In the spirit of the season, Mattel and Verizon are giving back to young girls and helping them reach their full potential. Through a partnership between Barbie Dream Gap Project and Girls, Inc., Barbie StreamHouse will provide a unique vacation experience for 100 students. In addition to enjoying all the amenities StreamHouse has to offer, students will get an exclusive behind-the-scenes look at the Verizon technology powering the house and receive a Barbie holiday play kit.
Students at nearby Verizon Innovative Learning Schools can also join in the Barbie Holiday fun. Reaching nearly 8 million students in the United States, this free program empowers students to reach their full potential by providing free technology learning, Internet access and teacher support. The school invites students to explore StreamHouse, which blends learning and play.
The adorable Barbie StreamHouse in SoHo, New York, will be open from December 12th to 15th at 214 Lafayette Street, New York. As the holidays continue, be sure to look for new Barbie and Mattel holiday content from Verizon.
