The toy industry and its adjacent partners are awash with news. The Toy Book’s Daily Pulse provides the latest happenings in the industry to keep you informed and #pulseofplay. Learn more about Toutiao and click on the links for more details.
Toy:
Moose Toys Introduces XOX Kweenie
Moose Toys shared its “top” collectible achievement at the Toy Industry Insider Sweet Suite event in New York this week. Known for their elegant beauty and finishes like high-gloss metal or flocking and fun fillers like liquid or rattling beads, these premium, weighted vinyl statues are the embodiment of modern self-expression.
The Quirky and Fearless teams have a total of 26 dolls, each with a XOX Kweenie, including Cat Naps’ Kween, Heartbreakers’ Kween and Suga’s Kween. Each pack of Kweenie comes blind-packed and includes a clear stackable display box and holographic collectible card that offers a glimpse into Kween’s personality. Each team has a limited edition Kweenie, only 1,000 made, for collectors to chase. An exclusive figure will also be unveiled at San Diego Comic-Con next week.
The collection debuts at specialty retailers on August 1st, followed by Target on October 1st.
McFarlane Toys Signs Licensing Agreement with BOOM! Studio BRZRKR action figures
“I myself have been working in the comics industry for nearly 40 years and am always looking for new characters that will captivate readers within the comics genre,” said Todd McFarlane, founder and CEO of McFarlane Toys. A few years ago, a new title came out called BRZRKR A sensational addition to the pantheon of “must-read” stories, adding another high-level figure. Publishers boom! Keanu Reeves’ studio has unleashed a force of nature with their new characters, and I’m sure fans of the book will be just as excited to get their hands on action figures from this title as they were the comics. learn more…
Spin Master, Lids x Rubik’s Cube Caps Partner
The line will debut this weekend at the World Cube Association (WCA) North American Championships in Minneapolis and will be available in Lids stores this fall. learn more…
Boat Rocker partners with Heathside Trading black orphan toys, collectibles
Through this licensing agreement, Heathside will launch a range of products black orphan and Orphan Black: Echoes Products available starting in Season 4 include trading cards, action figures, vinyl figures, drinkware, slime, and 2D and 3D backpack keychains. learn more…
Shenzhen Qimeng Toys says sales of Trump stress relief toys surge during RNC week
The China-based company told The Toy Book that it’s shaped like former President and current Republican nominee Donald J. Trump’s elastic due to last weekend’s assassination attempt and this week’s Republican National Convention in Milwaukee. Sales of the dolls have soared in recent days. learn more…
Allan Rabie comes out of retirement and joins Zoinks Global as International Sales Director
“Zoinks has an indescribable vibe that is creative, intense and focused,” said Rabi. “It was an easy decision to come out of retirement and help bring Zoinks’ vision to the world.” Learn more…
game:
Mattel and Outright Games preview Barbie Friendship Project coming to consoles and PC
This heartwarming adventure game takes players on a journey of friendship, just in time for Barbie’s 65th anniversary. barbie friendship plan It will be released on October 25th on Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S and PC via Steam and Microsoft Store. learn more…
Hooteny Games Releases SIXEM Sour Patch Kids
“SIXEM has always been about fast-paced, fun and friendly competition,” said Alex Kimerling, President of Hootenanny Games. “With SIXEM Sour Patch Kids, we’ve heightened the excitement by adding an unpredictable element inspired by the ‘sour then sweet’ nature of candy.” He continued: “Our true mission is to create unique, engaging Experiences that bring people together We can’t wait to see families and friends come together for SIXEM Sour Patch Kids Learn more…
The legendary Pokémon Ho-oh rises into the sky Pokémon unite Celebrating third anniversary
The Pokémon Company International has announced that exciting in-game events are now available to commemorate Pokémon’s third anniversary Pokémon unite on Nintendo Switch system and mobile devices. learn more…
PUBG Mobile renews partnership with Automobili Lamborghini: Starting today through September 9th, PUBG MOBILE players will have the opportunity to experience the return of four iconic Lamborghini models: the Aventador SVJ, Estoque, Urus and Centenario, as well as the launch of a one-of-a-kind car: the Lamborghini Invincible. learn more…
Pickleball gets its first official video game: 2025 PPA Pickleball Tour
2025 PPA Pickleball Tour is the only officially licensed pickleball game and the first to feature the world’s best players in authentic PPA Tour venues. learn more…
publishing:
Fanhome launches Batman legendary graphic novel collection
The Batman Legends Collection features the best and most polished Batman adventures from a legendary creative team. – learn more…
license:
Outfit7 Announces Inks Licensing Partnership with Two Daughters Entertainment
Outfit7 has appointed Two Daughters Entertainment as its new licensing partner for the Talking Tom & Friends brand in the UK and Ireland. This collaboration aims to expand the brand through a series of physical products (including toys, clothing, accessories, etc.). learn more…
financial:
Bioworld acquires Texas party and lifestyle accessories company Packed Party
“This partnership is a mutually beneficial opportunity for both brands,” said Raj Malik, CEO of Bioworld. “By leveraging our global reach and product expertise, we can expand Packed Party’s products to create tremendous growth opportunities. This new venture is closely aligned with our business and delivers exceptional value to our shared customers and brand-first communities. Learn more…
