Cra-Z-Art, a division of Larose Industries, bought Joker AG, creating the world’s largest manufacturer of multi-compounds. The brand of Joker AG (including the popular slime) will be added to the shelves of Softee Fourde, Cra-Z-Sand and Modelite. Cra-Z-Art has manufactured and sold Cra-Z-Slimy.
The acquisition comes after the company’s rapid expansion. Cra-Z-Art recently bought Top Secret Toys and Lexibook’s main interests. Top Secret Play produces Giga Pets, Dissect-It brand and rotating pop; Lexibook is one of the world’s largest global manufacturers of electronic and learning toys for children.
“We are excited to add Joker AG and its premium products to our growing portfolio of brands,” said Lawrence Rosen, Chairman of Cra-Z-Art. “Joker AG is the perfect addition to our currently popular composite part and is fully in line with it.” Our goal to be the world’s best and largest toy compound company. Joker AG’s commitment to innovation and quality is perfect for Cra-Z-Art’s values and we will continue to relentlessly introduce creative and dynamic toy products that consumers desire and enjoy. “” “
When Cra-Z-Art celebrated its centenary anniversary in 2003, Joker AG was founded in Switzerland in 1980. The company is known for its sticky brand. Joker AG’s products are distributed in more than 70 countries. The acquisition will help Cra-Z-Art expand and strive to reach a wider audience around the world.
To learn more about Cra-Z-Art and its expanding portfolio, visit Cra-Z-Art.com.
