Kathryn Frankson is the global marketing director of Money 20/20, the leader of fintech activities. Kathryn (Kathryn), with its deep background sales exhibition space and customized sponsorship, and served as the event marketing director of Juggernauts, UBM and Informa for 15 years, now leads the global marketing of global Money20/20, focusing on the best. Class brand activities and experience storytelling.
Innovator It is a new series specifically introduced the pioneer to define the future of the conference industry. Every month, we all have visionary professionals to break the mold with innovative strategies, new views and bold ideas. In addition to planning activities, these pioneers are still making resonance to stimulate and lead the experience. Join us, celebrate creativity, control the future in your own hands, and shape the next step in the conference and event world.
Innovator Sponsorship stoveEssence
What does innovation mean for you?
Innovation is a powerful word. Just like creativity, it can have the true meaning behind it. In the most noticeable way, weigh the weight and assume that innovators are repaired, redefining and game changes are easy. Therefore, I must grow into this idea and realize that I have the ability to innovate.
For me, innovation is curious. Because those who have a curiosity, those who adapt and love this process are not just the result. And can see something and question it, respond to it and allow it to cause something to cause something in your body-this is the reason for innovation.
When I reflect on my career from the camera-I have always been curious-yes, I have it.
- How to combine things?
- Why do you do this?
- Will that really attract their attention?
- Can we simply do it?
- Is this okay?
- These problems are always troubled me.
In addition, the most important thing I can say about innovation may almost never happen alone.
Some people will transport it, publish it or place a happy spotlight on it-but behind the output is smart input, healthy restraint or affirmation treasure trove, and in order to make new things possible and support you.
Why is innovation important in the conference industry?
We have never seen such dramatic consumer changes. Expecting development.
Digital landscapes have changed. We need to change from what we need to. How do we measure the change of time.
The meeting needs to support this new survey system so that consumers verify that they are beneficial.
Anything that touches customers should be open to innovative thinking.
- How do we design experience
- How do we sell experience
- How do we allow them to choose them
- How do they reach them
- How do they pass them through them
- How do they manage their own energy
- How do they support it through technology before, during the period and release technology
If you keep in touch with customers and do not associate yourself with your existing script, then there are many fields in the entire meeting. These areas may become a new competitive advantage of the brand. Therefore, regardless of the size, this provides an order to make orders. Unbelievable value.
How do you get the idea of leadership?
How to obtain leadership traditional answers is to take root in data, make business cases, talk to customers and show value, and how to measure success.
Of course there is the truth.
However, a campaign to test the excitement limit of excitement such as “who knows” or sex, drugs and rock stage or Moneybot robots, just to invest in some examples of currency 20/20.
How do you sell that?
Through your leadership style, the reputation of your interpersonal relationship and the position of clear ideological communication, and how to make people take action and innovation how to become a catalyst for micro and macro ways.
Soft -skills can be reshaped into functional skills. In addition to the decision -making in customer insights, there is also a real opportunity to effectively tell the story of your innovative ideas. These stories will have a meaningful impact on customer experience.
WThe hat is the most inspired by your hat during the journey?
When I reflect on my sales and marketing, virtual activities and live activities, early warning and post-case cases, 500 or 15,000 activities, discussions on Drayage to digital activities-everyone affects Drayage’s discussion.
One of my favorite sources of inspiration is reading. The words have opened endless possibilities, and because I have recently carried out biography, it reminds me that the truth is strange than the novel. Everything is possible. Discovering the openness of new things is the reason why our work is so interesting.
When we are innovating, it is important to go out to the industry?
Curiosity is the root cause of effective innovation. Moreover, because we are all inherent technologies, travel, food, experience, content consumers-you named it-we have lived a large part of any given industry. It is just that we choose to use it to keep the open changes and be curious.
Inspired in every corner-whether or not it is in our industry.
Do we build a blank in the shutdown time, drive to see it and weave it into what we are doing? This becomes a real difference.
What do you want your inheritance?
I said goodbye to my father this year. He is an artist and a thinker of basic innovation.
When you lose someone, you will consider their inheritance and then naturally consider your legacy.
What I learned is.
Finally, you go back to celebrate the important moment in life. Traveling, awards, big fluctuations.
The people around you look back to celebrate your life’s daily moments. The way you laugh, the way you appear, the stupid things you do make you.
For me, the most important thing is to become kind, kind and helpful every day.
What suggestions do you provide for ambitious innovators?
Do it in your own way. Innovation can be loud or quiet, size. It is important to have the ability to follow your voice.
