What you need to know:
- Push!Color is a Japanese e-commerce website specializing in the sale of colored contact lenses operated by BEAUTEX Inc., a subsidiary of Ritz Co., Ltd. (CEO: Atsuyoshi Shimizu). The website has partnered with the globally popular VTuber group NIJISANJI EN to launch a collaborative stream .
- Launched in 2011, Push!Color has grown into a global platform serving clients in more than 100 countries. From 21:00 on November 25 to 23:59 on December 28, 2024 (Japan Standard Time), it will host the Black Friday and Cyber Monday 2024 (BFCM2024) event with special guests from NIJISANJI EN. These guests will serve as public relations ambassadors to promote the event and share the charm of the Japanese colored contact lens brand with the world.
- With the support of many domestic contact lens manufacturers, this dream of cooperation to showcase the charm of Japanese brands has finally come true!
- Originating in the United States, Black Friday and Cyber Monday are considered the beginning of the Christmas and holiday seasons and are widely regarded as the biggest shopping period of the year not only in English-speaking countries but globally. During this period, many retailers and online stores host special events that attract attention from around the world.
- Push!Color is no exception and this year, we have prepared an exciting promotion to provide customers around the world with a special experience!
Live broadcast date and time: November 25, 2024 at 9 pm (Japan Standard Time)
BFCM2024 event page: pushcolor.com/pages/nijisanji_en.
About Twenty-three Temple EN
NIJISANJI EN VTuber plans to debut in May 2021, aiming to attract overseas fans. It consists of various virtual livers that conduct live streaming and influencer events primarily in English.
Please visit youtube.com/c/nijisanji_en.
About twenty-three rule
The NIJISANJI project is a VTuber/virtual liver project with various influencers. It aims to accelerate the development of next-generation entertainment through events, merchandise, digital content sales, music production and more. Currently, there are about 150 Livers who fully express their unique personalities by actively live streaming and creating content on platforms such as YouTube.
Please visit youtube.com/@nijisanji.
During the live broadcast, in addition to social media-related projects, they will promote the appeal of Push!Color and the Japanese color contact lens brand to the world.
About Push!Color
Push!Color is a Japanese e-commerce website focusing on color contact lens brands, launched in 2011. , entering the Japanese market.
As of August 2024, the website has achieved sales in more than 100 countries and regions, serving individual customers in a wide range of regions including North America, Asia, Europe and the Middle East.
Known for its rich range of colors and designs, the Japanese colored contact lens brand is admired globally for its quality and aesthetic appeal, generating strong demand. The intricate gradations of color and subtle tones in the lens graphics were thought to reflect Japan’s cultural heritage of rich color expression, influenced by seasonal changes and the natural shifts in color of plants and landscapes.
A marketing survey of members in 2023 showed that in addition to Japanese users, about 26% of customers had previously visited Japan. The partnership and content distribution is expected to increase awareness in the English-speaking market and aid inbound sales of various colored contact lens brands.
*Note: Shipping areas may change due to logistics, international conditions, and customs policy updates for each country.
Source: Official press release
