Circus named Lego Group as the Pokemon Company International and Mattel of the top global toy company in 2024. Through its global and annual toy industry performance award, the leading consultant of consumer behavior complexity is called top toys in 2024.
The winners are global sales based on Circana’s retail tracking services. The global sales decision by the United States, Europe, Canada, Brazil and Mexico. Lego Group is awarded global toy manufacturers of the year, “Pokémon” is rated as the top global toy property of the year and is known as the best sales property of the year. Meitai’s hot wheel singles 1:64 classification have been awarded the world’s best sales toys. Both of them were rated as the best toy of the year.
Lego Group is also the best -selling building in the United States, Canada, Mexico and Europe, selling plant production lines. In Europe, this line is rated as the best toy property in Europe this year. Lego Group is the top building of Brazil, named McLaren MP4/4 and Ayrton Senna.
Hot Wheels singles 1:64 also issued other categories, including the best sales toys in Canada, the top vehicle category of Canada, the best sales toys in Brazil, and the best -selling vehicle in Brazil. Hot Wheels is named Europe, Brazil is in vehicles, Brazil’s best toy property, and Mexico has won the highest toy property in the highest toys property in SuperEputy.
In the United States, Meta is awarded the doll category for the Barbie Dream House, games and puzzles, because of UNO card games, babies, children, and preschool toys. Playmade toys, MGA Entertainment, Zuru, Jazware, SPIN MASTER and Hasbro were awarded for their super -category products in the United States.
The Pokemon Company International is awarded the Canadian Olympic Games and difficulties, and the best toy property in Mexico was Bandai’s Bluey.
“I recognize the best performance of the toy industry and provide inspiration for those who lead our industry. Whether it is a new product or evergreen property, it has undergone the test of time,” said Ricardo Solar, Circana Entertainment. These awards recognize the achievements and unique success in the retail environment that is increasingly competitive and challenging. We congratulate all the winners this year and wish them and the entire toy industry, prosperous in 2025. “
To view the full list of top toys this year, visit Circana.com.
