Global toy sales stabilized in 2024 and fell by 0.6 % in 2024. The report comes from report from Circana, the main consultant of consumer behavior complexity.
The company has studied 12 global markets, including Australia, Belgium, Brazil, France, Germany, Italy, Mexico, the Netherlands, Spain, Britain and the United States as part of its discovery. Among the 11 toy super categories tracked by Circana, 5 sales have increased year -on -year.
Among them, the revenue was the fifth consecutive year of building sets increased by 14 %, the exploration toys increased by 5 %, and the vehicle increased by 3 %. Plush and games increased by 1 %. Lego Botanicals is one of the best -selling toys in the year. Although there are fewer movies in 2024, the sales of toys that have obtained permits have increased by 8 %, accounting for more than one -third of the toy market, accounting for all toys sales. 34 %. Last year’s hot IPS included Pokémon, the best -selling toy property, Barbie, Marvel, Hot wheel and planet wars.
“Toy sales in 2024 reflects the strong contrast of consumer behavior-it makes a very reasonable decision to make a very reasonable decision, and buy it as required as required. At the same time Pay the price for themselves, and some people breathe. “The sales of toys are never as high as 2024. “
Last year’s collections increased by 5 %, accounting for 18 % of the total market. Numbers, trading card games and plush help to increase sales throughout the year.
“This year, we expect that the global toy market will be actively influenced by the box office and popular series on the streaming media platform, and continue to provide young and mature consumers’ appetite for toys and collectible products.”
To understand more information about Circana and its research, visit Circana.com.
