At this year’s Toy Fair, media attention focused on “children’s toys”ults”, or adults who like to buy toys for themselves. The Spielwarenmesse has been held in Nuremberg, Germany since 1949 and is one of the largest international trade events for the toy industry. Both well-known companies and new start-ups attend the show to share new products and Observe the current global toy trends.
This year, the event hosted a trendy area called “Life is a Playground – Children’s Toys”, which became a popular attraction for media and attendees and received global media publicity. Due to the interest in the subject, the Toy Fair plans to maintain a permanent children’s toys section near the Mitte entrance from next year, focusing on products that attract the crowds. The Toys for Kids interactive experience is designed to include activities such as photo booths and various live activities, allowing attendees to test exhibitors’ games and toys for children.
Market researchers such as BrandTrends Group and Circana are seeing increased interest in products such as tabletop games, collectible toys and creative fantasy products. The former conducted an international study showing that 67% of people aged 18-65 expressed interest in purchasing toys and collectibles for themselves at least once or twice a year. postal-toy fairit is becoming increasingly obvious that the children’s target group holds huge sales opportunities and sales potential.
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