Red Toolbox has designated Carve Communications as its Agency of Record (AOR).
This is Carve’s first new client since acquiring Freeman PR in November last year, marking further development in the toy industry.
“I can’t think of a better way to kick off the era of Carve Communications than to have Red Toolbox as our first new customer partner since the acquisition,” said David Barkoe, CEO and Founder of Carve Communications. “Red Toolbox is impressive. A deep roster of licensed brands will enable us to execute our sustainable PR model and industry-unique approach to measuring the value of the coverage we receive across a variety of vertical media markets and customer segments, beyond toys and lifestyle, food and home /residence.
Red Toolbox makes toys inspired by professional-grade tools. The company licenses brands like Miracle-Gro, Stanley and Goodyear to bring real-world, kid-friendly tools and appliances to kids.
“Carve is the perfect partner to support our expansion into the U.S.,” said Donna Arbietman, Senior Vice President of Marketing and Licensing at Red Toolbox. “Their years of experience and proven track record, combined with their multi-faceted, results-driven approach to PR , just what we needed to expand the outstanding brand families know and love.”
For more information about Carve Communications and Red Toolbox, please visit carvecomms.com and red-toolbox.com.
