Two Missouri-based companies are teaming up to create some grill products.
Build-A-Bear Workshop has signed a multi-year agreement with the two-time Super Bowl champion Kansas City Chiefs. The deal expands Build-A-Bear’s 20-year relationship with the NFL.
Under the new deal, Build-A-Bear becomes the display partner for the “KC Wolf” mascot and the Chiefs’ digital fan camera experience, which will allow gamegoers to tag themselves in high-resolution, stadium-wide images at Arrowhead Stadium in addition to hunting At every home game, there will be a Build-A-Bear hidden somewhere in the stands for a chance to win prizes.
We believe this multi-dimensional relationship underscores the winning formula created between the two organizations, and adding our company’s “home team,” the Kansas City Chiefs, to the roster is a clear touchdown move."
According to Build-A-Bear, the adult collectible market (also known as “kids”) currently accounts for 40% of its overall business.
The company said it is targeting the “expanding consumer base” that overlaps between NFL and Build-A-Bear fans.
There’s no word yet on Travis Kelce or Taylor Swift Build-A-Bears, but fans will no doubt be able to dress up and play dress-up with all the options available at their local Build-A-Bear Workshop.
The post Build-A-Bear partners with Kansas City Chiefs to kick off NFL season, “Children account for 40% of sales” appeared first on The Toy Book.
