Sanrio isn’t holding back this year, celebrating the birthdays of its most iconic characters with new toys, merchandise and other collaborations. The party continues as Build-A-Bear Workshop launches a new 50th Anniversary Hello Kitty Plush Gift Set.
The 50th Anniversary Hello Kitty plush toy is a mix of blue, pink and purple with sparkly accents; white eyes; and white mustache. Fans will find a plush 50 in place of her signature bow. If kids want more Sanrio, Build-A-Bear’s existing line of Hello Kitty and Friends plushs include Kuromi, Cinnamoroll, and more.
We’re excited to expand our Build-A-Bear collection with this special 50th Anniversary Hello Kitty plush, giving fans a unique collectible that they can treasure for years to come. As our partnership with Build-A-Bear continues to grow and evolve, we look forward to launching new products and events that spark fun and create unforgettable moments together.
“We’re excited to partner with Sanrio to create the first-ever Hello Kitty and friends-inspired construction bear workshop, especially as we celebrate the 50th anniversary of this beloved character,” said Sanrio Brand Management said Anjali Khosla, Vice President. “In addition to this milestone moment, the timing also supports the strategic expansion of our global retail business and the purposeful expansion of our target market to include teenagers and adults – the key consumers of Hello Kitty and Friends .
Build-A-Bear will also hold the first Build-A-Bear x Hello Kitty and Friends Workshop ribbon cutting at Westfield Century City in Los Angeles. The store will host special events and exclusive products, including making your own versions of fan-favorite Sanrio characters. The Los Angeles location will open in time for the official anniversary in November.
The article “Build-A-Bear Celebrates 50th Anniversary of Hello Kitty with New Plush, Store” first appeared on The Toy Book.
