Who knew an assemblage bear could look so delicious?
Build-A-Bear Workshop is known for its licensing collaborations, and this is its most coveted partnership to date. The plush experience brand has partnered with the fast-food chain KFC to launch a limited-edition line of plush accessories.
The collection includes a KFC bucket costume, KFC plush chicken wrists and a KFC pajama set. Buyers who want more of an experience can look for special gift sets. Happy Hugs Teddy Bear KFC Bucket Gift Set includes the classic Build-A-Bear wearing a bucket of fried chicken, sneakers and a piece of plush fried chicken.
The items, which range in price from $4 to $54, are inspired by KFC’s classic red and white striped buckets.
“This collection blends creativity, nostalgia and fun to unite fans of two iconic brands in unexpected ways,” said Sharon Price John, President and CEO of Build-A-Bear Workshop. “It’s all about this. To deliver a fun, memorable experience – with KFC’s signature comfort – together we’re bringing two beloved passions – customization and comfort food – to the table in a whole new way.
Consumers associate both brands with comfort and nostalgia, so it’s no surprise this collaboration was born.
The collection is available exclusively at Build-A-Bear Workshops and buildabear.com.
HAPPY HUGS Teddy Bear KFC Bucket Gift Set
Build-A-Bear has launched a mouth-watering collaboration with KFC. This gift set includes a bear and a set of KFC accessories for your adorable new friend! The bear also includes a piece of stuffed fried chicken, a bucket suit and a fresh pair of sneakers.
