BrandTrends Group has released its findings on the licensing market for the year ahead. The research yields what BrandTrends believes are the eight most important trends to consider when considering the licensing market in 2025.
In today’s dynamic global landscape, keeping up with emerging trends is critical to brand success. By embracing these trends, brands can create engaging experiences and capitalize on new growth opportunities.
—Philipe Guinaudeau, CEO of BrandTrends
8 trends to watch in 2025
- Digital Transformation, Metaverse and Technological Innovation
With the rise of artificial intelligence and digital things, brands are exploring digital products, NFTs, virtual reality and augmented reality.
- Sustainability and ethical consumption
Consumers are increasingly concerned about this, resulting in growing demand from brands for eco-friendly products and sustainable practices.
- Personalized and customized experience
More than ever, consumers are demanding customized experiences. Whether it is a product or service, there is an increasing need for more flexible licensing agreements to meet personal preferences.
- experimental retail plan
In response to digital platforms where all brands have a presence, retailers are investing in immersive in-store experiences. Licensing agreements help create engaging and interactive spaces that encourage consumers to visit physical stores.
- E-commerce and direct-to-consumer (D2C) models
Brands are using licenses to enhance their online presence and connect directly with consumers.
- The impact of social media and influencer marketing
Influencers are becoming an important element for all brands.
- The growth of the video game and esports market
Games like Roblox and Mario Bros. are learning from this growing field. Brands are looking for opportunities in character licensing, esports competitions and game-related merchandise.
- The decline of traditional superheroes and the rise of anime/manga
Brands are increasingly looking to this model for new licensing opportunities.
For more information on these trends and more, visit BrandTrends.ai.
