this Borderlands After years of development, the film was released in 2024 with a domestic box office gross of just $15 million. It was an epic failure that was later covered up Clown: Pas de deux “Hold my beer” failed even more miserably.. At least with Borderlandsone of the video game franchises that could still reap the rewards of its moment in the spotlight, according to Take-Two, which now owns Borderlandswhich is exactly what happened.
“Obviously the movie was a disappointment,” CEO Strauss Zelnick Tell IGN Wednesday. “That said, it actually sold more catalog. So, I don’t think it hurt at all, and if anything, I think it probably helped a little bit. It does highlight one of the things I’ve talked about a lot , the difficulty of introducing our intellectual property into another medium.
Despite a star-studded cast and a massive marketing campaign, the film received critical acclaim bad review And bombed the opening weekend. Production on the film adaptation began back in 2011, and the end result was loud, confusing, and somehow still boring. “As much as we tried very, very hard to show that it was eccentric, it lacked humanity and personality,” my cityalyssa merchant wrote in her comment. “This is the woman in the grocery store aisle with frozen peas on her head—That’s how she is crazylove her! It shouldn’t exist.
While a critically acclaimed blockbuster may be helping drive Borderlands The franchise reaches new heights and this movie could be so bad that a surprising amount of people want a good version of the sci-fi treasure hunt experience and so choose Spend the money of a theater ticket to buy a better game itself.
Zelnick has spoken in the past about why Take-Two also has Red Dead Redemption and Grand Theft Autohas been so cautious in trying to turn those big names into film and television derivatives. “Make no mistake,” he Tell inverse Last year, “It was a very risky move, and I’m very risk-averse about our intellectual property rights.”
Less risky are sequels, which iterate on an existing formula that’s already proven popular. Borderlands 4 It is currently scheduled to launch sometime in 2025. Gave fans a lot of speculation.
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