Bonkers Toys has hired Canspan BMG to run all digital marketing for Bonkers’ fourth season, following the two companies’ partnership earlier this year on Bonkers Toys’ Aphmau campaign.
“We were so impressed with Canspan’s digital strategy and strong performance this spring that it was an easy decision to hand over media operations for all of our brands to them in the fourth quarter,” said Dan Meyer, brand director at Bonkers Toys. “I look forward to our continued collaboration.”
Bonkers Toys’ fourth-quarter product lineup includes licensed brands including Skibidi Bathroom, Aphmau, Lankybox Moriah, CEC and Ninja Kids.
“This is a great opportunity for our agency to work with Bonkers on some of the hottest products in toys today,” said Jamie Berman, President of Canspan BMG. “Can’t wait to see what’s coming in the coming months and what’s new. One year’s results.”
Bonkers Toys products are available at mass-market retailers such as Amazon, Target, and Walmart.
