Build-A-Bear Workshop and BBC Studios launch new Bluey Collect online and in Build-A-Bear stores. BBC Studios and Build-A-Bear Workshop’s licensing partnership begins doctor whothe new line marks the first Bluey Entered the workshop.
The collection includes homemade Bluey and Bingo plush toys – both of which feature the character’s name printed on the left paw pad. Kids can enjoy Grandma Janet and Grandma Rita apparel, T-shirts for the whole family, pajamas for siblings, and Bluey Teddy bear vector. this Bluey Theme songs and character phrases can also be incorporated into the plush toys. Teddy bears start at $30, and the range ranges from $6.95 to $48.
“Building on our history of iconic licensing partnerships and our commitment to raising the bar for brand partnerships, we are delighted to expand our relationship with BBC Studios to include Bluey” said Sharon Price John, President and CEO of Build-A-Bear Workshop.
“Bluey is a beloved character who embodies joy, imagination and family fun, values that resonate deeply with Build-A-Bear. This relationship not only highlights our global appeal; Cross-generational impact. We’re excited for our guests to experience “something they love” with Bluey and Bingo and create lasting memories with their new furry friends.
The collection is available now at buildabear.com and in stores.