The Toy Fair isn’t the only toy-centric event retailer that is cheering this weekend. At this year’s expo, Bandai Namco announced that its addictive Tamagotchis is jumping off the screen and is heading on the road with brand new collections, fan events and U.S. National Tour.
During the tour, Tamagotchi will unleash colorful 16-bit chaos in major cities of American children and young children, entering a digital dream world full of interactive activities, surprises and adventures with Bandai Namco’s iconic toys. The tour will begin this summer and as the season continues, Tamagotchi’s Instagram will provide an official date.
There is no better way to celebrate a tour than attending a special event! From March 29-30, fans can visit New Jersey’s American Dream to join the exciting spring event with their beloved Tamagotchi character. From scavenger hunts throughout the mall to exclusive Tamagotchi snacks and photo outfits, kids can get close and personal with their favorite pets – no keychain required.
At the Toy Fair, Bandai Namco also unveiled a new Tamagotchi product with Aughts Oughts nostalgia. The Tamagotchi collection series transforms cute pets into charming figurines with device boxes and stickers. The line’s first release, “Poop Time”, is now available for $6.99, with more digital darlings.
Have fun playing games with Tamagotchi Adventure Companion backpack! This plush converts into a spacious travel bag revealing three adorable characters. Whether it’s packed trips or loaded with a kid’s keychain equipment, this accessory adds a lot of cuteness to the kids’ toy boxes.
Tara Badie, senior director of brand strategy at Bandai Namco, expressed excitement about the brand’s upcoming experience. “We are excited about 2025, a year that brings Tamagotchi to new fans and cities, and lots of fun surprises,” she said. “From collections to interactive experiences, today’s announcements offer new innovative ways to get closer to our beloved brand. Trust us – this is just the beginning!”
Stay tuned for more news about Tamagotchi Instagram’s upcoming tour. To preview these collections and more, retailers can visit Bandai Namco at the Toy Fair at Booth 403.
