Bad Egg Co. and Toikido have partnered with Business Hub Group (BHG). BHG will serve as the official representative of the Bad Eggs brand in Latin America, expanding the company’s presence in the region. Licensing agreements include toys, apparel, accessories and more.
“Partnering with The Business Hub Group is an important milestone in our mission to make Bad Eggs a global phenomenon,” said Darran Garnham, Toikido Chief Egg and CEO. “Latin America is an important market for us. With Business Hub Group’s expertise and local relationships, we believe this partnership will create tremendous opportunities for our brands.”
Bad Egg Co. is known for its bold designs, humor, engaging storytelling and unique charm. It is considered Toikido’s most dynamic IP. It embodies Toikido’s dynamic storytelling approach, engaging audiences through games, toys and digital content.
“We see huge potential in connecting the quirky nature of Bad Eggs with the preferences of Latin American consumers, creating products that resonate deeply across the region,” said Fanny Salazar Mourré, Head of Licensing at The Business Hub Group.
For more information about these companies and their portfolios, please visit toikido.com, badeggco.com and thebusinessh.com.
