Peppa Pig’s world is about to grow – Aurora World, the global leader in plush toys, has struck a licensing deal with Hasbro.
The agreement is an expansion of Aurora and will bring a line of plush toys featuring characters from the Peppa Pig universe to North America. Aurora World offers a variety of brands of stuffed toys for children and adults, including Pom Pom Penguin and Snoopy.
Kids and collectors can look forward to soft, high-quality plush toys of Peppa Pig, George and friends. The plush toys will be available in June at major retailers, specialty stores and online.
Last year, Page celebrated 20 years of global joy. Preschool pigs have covered Katy Perry and BTS, and taken over the toy aisles with official magazines published by Dolls, Duplo and Hasbro.
