If you’re an Amazon Prime subscriber and watch its streaming offshoot, Prime Video, you know that using it is an absolute nightmare. The shows and movies you can watch “for free” as a Prime member are mixed in with the ones you need to buy or rent, and Available with an add-on subscription package; it’s a confusing and frustrating experience. It looks like Amazon is about to solve this problem.
as found edge, the monstrous interface will receive a new tab dedicated to the shows and movies included in the subscription. Yes, of course you would think it already has it, but no, it doesn’t.
Quite exciting, Amazon boasts about the new feature on its website “Making streaming clear and simple again” as if it were at the forefront of the streaming wars. Of course, this is the only service on the entire planet that obfuscates its products in this way. Amazon is unique in very intentionally blurring the lines between what’s included and what’s purchased from the Amazon store.
It is worth adding that it is usually nice one Prime doesn’t limit its offerings to the “free” content in the deal. (Though the deal has gotten worse lately, with the addition of lengthy, randomly interrupted ads for those who don’t raise their monthly tithes.) If I’m in the mood to watch stubborn, stubborn, and since I couldn’t find it on any of the 37 streaming services I subscribe to, having the option of paying a few bucks to rent it for the night was a boon. The problem was having it appear front and center on the Prime Video app that I paid a fortune for and then found out it was a scam.
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It’s hard to imagine this confusion hurting Amazon, too. Many times I would completely miss a show produced by Prime because it was so buried in their menu that I completely forgot it existed. I still have not seen Invincible or wheel of time, because Prime’s algorithms look so bad to me that they’re impossible to bury. The same Amazon update boasts that its “generated artificial intelligence” will help me “discover content,” which doesn’t bode well. (Company! Stop calling things “content”! No one uses that word while watching!) This just leads to more of the same narrow funnel, where Amazon’s online store only recommends vacuum cleaners to you because you recently purchased one.
“We’re always listening to our customers and reviewing feedback, and it’s clear that many people are looking for a more intuitive streaming experience,” said Kam Keshmiri, vice president of design at Prime Video. “This is bullshit. People just want to find where they’re spending their money.” Buy something.” So, I’m glad that’s going to be possible.
There will now also be tabs for add-ons you’ve purchased, such as Max, Paramount+, and Crunchyroll, along with the ability to pick out their shows and movies, as well as the ability to manage those subscriptions within them. This again sounds like a huge blessing. I hate realizing I forgot to subtitle MGM+, which was cheaper than renting a movie last month, and then being unable to find what it actually offers due to a combination of poor user interface and algorithmic blind spots. (Also, everyone on the planet, add the MGM+ subsystem so you can instantly watch the best shows on TV, from. Set a calendar reminder to cancel it.
Now maybe Amazon, who like Listening to the feedback from so many customers, one can hear everyone screaming at them to pay their employees properly, allow unions, and provide proper safety measures in their facilities. That’s great!
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