To launch a special line of virtual running sneakers called Solana NFT, the famous sportswear company adidas and action money making games stephen Breakthrough relationships were formed. In the world of gaming and fitness, this partnership represents a significant convergence of the virtual and real worlds.
The fusion of virtual and real worlds: Stepn x Adidas Genesis sneaker collection
The first project the two companies plan to collaborate on is the Stepn x Adidas Genesis sneaker collection. In addition to bringing Solana NFT footwear into the fitness-focused game, the collection paves the way for future digital and physical merchandise releases under a year-long partnership.
Stepn CEO Shiti Manghani highlighted the success of the partnership by highlighting the opportunity to earn rewards in both the virtual and real worlds. The partnership of a popular lifestyle app like Stepn with an international company like Adidas represents a paradigm change in lifestyle motivation that will lead to a “physical” future.
Genesis Sneakers NFT Cost and Availability
The Genesis Sneaker NFT is scheduled to debut on Stepn developer FSL’s NFT marketplace MOOAR. They are priced at 10,000 GMT (Stepn’s native token), which is approximately $2,500 USD. 200 Genesis Sneaker NFTs will be available for sale for the first time on April 17th.
Stepn is an earn-through-action FitTech program where users must own virtual sneaker NFTs to start earning cryptocurrency incentives by walking, jogging or running. The duration of receiving the bonus depends on the energy level of the sneaker, with legendary footwear granting additional power.
Users are full of expectations for Stepn x Adidas Genesis sneakers, but they know little about the power they contain. The power level of the sneakers will have a big impact on how competitive they are in the Stepn ecosystem, so fans will be very excited.
Stepn’s latest airdrop activity
Adidas and Stepn announced their partnership following the success of Stepn’s $30 million airdrop campaign. During that event, players received airdrop points that could be redeemed for Stepn’s native GMT token. This initiative demonstrates Stepn’s commitment to user interaction and community development and is designed to reward badge and Genesis NFT holders.
In short, the collaboration between adidas and Stepn is a major move in the direction of hybrid virtual and physical experiences, changing the way gaming, fitness and lifestyle benefits are delivered in the Web3 era.
