Adidas Originals announced a new collaboration with Doodles, a popular Ethereum-based NFT project, to launch a series of limited edition clothing, sneakers and digital wearables.
The collaboration, inspired by musician Coi Leray’s character “Deysi” in the upcoming animated special Dullsville and the Doodleverse, builds on the ongoing relationship between the two brands following a successful early collaboration. above.
The Adidas Originals x Doodles collection is available until August 16, and buyers can purchase digital packs, each containing two items, ranging in price from $4.99 to $374.99, depending on the quantity purchased. Each pack offers the chance to acquire rare physical merchandise and digital wearables.
Source: TuyaLimited Edition Collectibles
A key feature of the collaboration includes limited-edition merchandise such as tracksuits (200 pieces) and Superstar shoes (200 pieces), each featuring Deysi’s likeness and other brand elements from Doodles.
Virtual packs include digital wearables classified as “Essentials,” “Exclusives” or “Grails,” allowing users to customize their Doodles avatars with items that reflect Adidas’ signature style.
Buyers are encouraged to open packages, display their items and select sizes for any physical redemptions on August 16th, with the deadline for size selection being September 16th.
“With Dullsville and the Doodleverse on the way, we’re proud to be organically integrating their classic style into our animated specials and Coi Leray’s music videos,” said Doodles CEO Julian Holguin. “This collaboration is about delivering for the fans – we know they’ll love the limited-edition sportswear, shoes and digital products.”
