Thanks to the partnership between Addo Play and Spin Master, a new generation of builders will enjoy Meccano. The British toy brand has entered into a multi-year global licensing deal with the global children’s entertainment company.
Addo Play co-founders and CEOs Dave Martin and Mary Price said in a statement: “Our goal is to create a stronger, more dynamic building category that provides families with truly unique building experiences that inspire creativity and learning. .
Meccano was founded in England in 1898 by Frank Hornby. For 125 years, its mission has been to “inspire innovation to be brought to life around the world.” For its part, Addo Play will breathe new life into Meccano products, which include play sets and STEM toys. Addo Play will also reintroduce the brand to the UK through a partnership with TEAL Group, which has more than 1,200 retail stores. The expansion will also target international markets in France, the United States, Canada, Australia and emerging markets.
“It’s exciting to see the Addo Play team bringing new life to the iconic Meccano brand. The strong growth of our private label range forms a key part of our retail strategy and we are well on track to achieve our 40% engagement target , while also enabling Addo Play to become a stronger player in the international wholesale market CEO.
Spin Master has partnered with Addo Play in the past. In 2021, the two companies entered into a multi-year licensing agreement for the Fuggler brand, which generated global sales of $40 million in two and a half years.
“Through our partnership with Addo Play, we hope to inspire a new generation of builders by unlocking the creative possibilities of this timeless building system,” said André Lake Mayer, Spin Master’s senior vice president of global strategic partnerships.
For more information about both companies, please visit addoplay.com and spinmaster.com.
