Toy industry awards season is officially upon us, and with the launch of The Toy Book’s inaugural Pulse of Play Awards and public voting underway for the Toy Foundation’s Toy of the Year (TOTY) Awards, all the playthings are on display as we enter our vacation home. Become mainstream.
Abacus Brands is a company that won awards in both programs, and in a new video, CEO (and TOTY winner) Steve Rad gives an epic speed-dating rundown of all 115 TOTY finalists . Check it out for yourself…
Have you ever wondered which magazine Steve Rad used to put together this summary? Check out The Toy Book’s 2025 TOTY special issue here. Good luck to all this year’s finalists!
The post Abacus Brands’ Steve Rad takes an interesting look at the 2025 Toy of the Year Award nominees appeared first on The Toy Book.
