For Ginger Taylor, Assistant Director of Networking at ARC, AI is Kickstarter, which is the first step in her creative process.
Chatgpt has become one of her preferred tools. “I’m totally self-taught. I didn’t take courses or step-by-step manuals. I just started using it, I learned it when I was studying, and I’m still learning. That’s how beautiful it is.”
The Skift conference talked with Taylor about how she uses AI for specific tasks and tips she suggested.
Can you share your philosophy with AI?
I use Chatgpt to inspire creativity, help me think about challenges, and start the planning process. It helps me discover angles that I may not have considered.
But what it gave me was by no means the final product. I think of it as a first draft or idea generator. From there, I went through various iterations, perfecting the content, asking the source of the information, and doing my own fact checks. I work with the team to shape it into something that aligns with our voices, values and listeners.
For me, Chatgpt is part of a larger process: strategy, research, innovation, creativity, and leadership. It cannot replace work, but enhances the work.
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What tasks have you used for AI?
I have used it to extract key insights from team debriefing and speaker assessments and identify roles and workflow gaps based on cross-department input.
I also use it to help analyze and organize data to report reports and presentations to senior leadership. For example, I used it to summarize post-fact feedback and highlighted the duplicate topics of attendee surveys, and then organized it into premium takeaway in an executive friendly format.
Can you share specific routine tasks and the tips you use?
One person transfers our spokesperson management process from meetings to our project management tool Wrike.
I used this prompt: “I want to do this process for speaker logistics and add it to Wrike. I also need to include a task to promote marketing. Can you arrange this for me?”
Chatgpt helps me break down speaker logistics into tasks such as tracking confirmation, signing contracts, sending speaker portal access, and coordinating marketing promotions. It even suggests who should be assigned to each step.
It turned my recording list into a plan, saving me time and making sure nothing slipped in the cracks. Now, I reuse it in every activity.
Can you share how to use it for SWOT analysis?
I need to have more insight into our competition and analyze my own activities. I asked: “Can you help me with a SWOT analysis for a large-scale leadership event for leadership? I need a starting point to start thinking about industry challenges and opportunities.”
What it gives me is a strong starting point that helps surface strategic gaps. It even identified competitors we had never considered before. From there, I layered in my internal environment, perfected the language, and aligned the analysis with our goals.
Many planners say they don’t have time to learn AI. What is your response?
I understand that time is something we have never had enough in this industry.
That’s why I started using AI in the first place. I didn’t sit down to “learn AI”. I just started asking it for help, completing practical tasks I’ve already done, such as writing a speaker email, drafting an overview of the presentation, or turning a meeting notes into an action plan.
You don’t need to be an expert. You just need to be curious.
Now, it used to take me several hours and I still have complete control over the final product. It gave me time to go back to the time I didn’t have to start.
What projects do you want to look at next?
Currently, I am leading the leadership to launch a brand new leadership meeting, which is a key point. This is the first product of our team in this category, so I’ve been building everything from scratch. These include frameworks, attendee travel, content strategies and cross-departmental workflows. I’ve also been more involved in the LinkedIn community, sharing insights and connecting with others who are facing similar challenges.
