Toy and consumer goods manufacturer Jakks Pacific has launched a new range of branded lifestyle products. The collection will include Quiksilver, Roxy, Element and Juicy Couture products such as skateboards, helmets, knee pads and skates.
Dennis Claussen, senior vice president of design and marketing at JAKKS, said: “This new product line in our seasonal division marks an important step in Jakks’ strategy of developing products for Millennials and Gen Z, expanding into new categories and leveraging more retail channels. “We look forward to exploring new opportunities with Authentic as we continue to expand our portfolio of lifestyle brands in innovative ways. “
The new product lines from the four brands will be available at select retailers including Academy Sports next month. The company will expand its product line next year with plans to include floats, beach accessories, volleyballs, toys and toy-related products. The expansion will include key brand properties of Roxy, Forever 21, Juicy Couture, Prince and Sports Illustrated.
“This collaboration provides a unique opportunity to combine Jakks’ innovative design and manufacturing capabilities with Authentic’s strong market presence and brand recognition, expanding our product range and enhancing the value we provide to our customers,” Action & said David Brooks, executive vice president of Outdoor Sports.
For more information, please visit www.jakks.com.
