Toy & Edu China, an annual toy show held in China together with Baby & Stroller China and Licensing China, has been renamed Toy & Hobby China. The rebranding is in line with the Chinese toy market’s new focus on fashionable toys with collectible value. The next China International Toy and Model Show will be held from April 7 to 9, 2025, and will be hosted by the Guangdong Toy Association, Guangzhou Litong Messe Frankfurt Co., Ltd., and Messe Frankfurt (Hong Kong) Co., Ltd.
The show’s new identity is designed to support industry expansion. According to a 2023 study, China’s trendy toy market is expected to grow at a compound annual growth rate of 24% and exceed 110 billion yuan ($15.1 billion) by 2026. Find business opportunities driven by trendy toy consumers.
Wilmet Shea, managing director of Messe Frankfurt, said: “As technology and needs continue to advance, products that promote creativity, social interaction and digital connectivity are becoming more and more popular, not only among children. , is also popular among adults and teenagers who have grown up in the digital revolution.
“With the increasing emphasis on fashion toys to promote engagement with this key market, China Toys & Models Exhibition 2025 will continue to showcase the latest toys, games and educational products in all categories. China accounts for approximately 70% of the global toy market share, We are keen to provide a multi-faceted platform to tap into this potential at the first major toy trade show of the annual buying season.
Last year, China Toys and Models Show (now China Toys and Education Show), China Baby Car Show, and China Licensing Show welcomed 1,420 exhibitors from many countries and regions. Participants showcased toys and games to 67,296 visitors, including overseas buyers.
Cao Zongji, chairman of Zhejiang Xinbo Holdings, said: “In order to meet the growing market demand, we have begun to shift our focus to the production of trendy cultural and creative products targeted at consumers aged 10 and 20. We hope to establish contact with more customers through the exhibition , especially buyers from new sales channels, as their demand has been particularly high in recent years. In addition, we have noticed an upward trend in the number of inquiries for Chinese brand products recently.
The upcoming show will feature more than 1,400 toys, baby products and licensed exhibitors. Forums, workshops, business matching programs and networking opportunities will also be included.
For more information, visit shenzhen-international-toy-and-hobby-fair.hk.messefrankfurt.com.
