Mini Brands, ZURU’s popular collectibles brand, has released a new capsule collection.
The new Mini Brands Home Capsules are one such product, including tiny furniture and homewares from brands such as KitchenAid, Sistema, Black+Decker and MasterChef. Additionally, mini branded garden capsules are added, filled with plant life for landscaping scenarios.
Kids can also unveil brands in new retro capsules, which include Kodak Film, Campbell’s Soup and Revlon Charlie’s perfume, or tear open a Disney Store Series 3 capsule to discover tiny versions of full-size Disney products.
These new and expanded capsule collections join ZURU’s long list of collaborations with major brands including Sanrio, Bandai and Crayola. “There’s an inherent appeal to all mini things, from the adorable details to the emotional connections we make when we experience or play with them,” said ZURU Global Brand Director Aneisha Vieira. “When we first launched Mini Brands five years ago, our aim was to launch a range of miniature collectibles that were exact replicas of well-known home brands to excite children.”
According to ZURU, Mini Brands is the most popular collectible brand on TikTok, with 2.2 million followers on the social media platform. For more information about the brand, please visit the Mini Brands website.
