McDonald’s has officially entered the virtual world in Singapore with the launch of its own digital world called My Happy Place, which can be accessed through an app that McDonald’s has partnered with: Trend Lab. This virtual realm provides a unique experience for users, especially those who own the Grimace NFT released in 2023.
Exclusive benefits for Grimace NFT holders
The launch of “My Happy Place” brings special benefits to Grimace NFT holders. These individuals can enjoy exclusive features within the digital environment, including unlocking unique wearable items, exploring hidden areas, and displaying Ghostface portraits in designated locations.
In this 3D online space, users can participate in various activities, such as playing games such as “Build-A-Burger”, imagining future McDonald’s restaurant designs, and participating in daily competitions through the “Trading Wheel” function. Participants have the chance to win real-life food deals and prizes to enhance their overall McDonald’s experience.
My Happy Place runs on Bandwagon’s proprietary BW.LAND technology, which sets it apart from other metaverse platforms or games. This technology facilitates seamless interaction and engagement in virtual environments, providing users with a smooth, immersive experience.
Statement from McDonald’s Singapore
Drina Chee, senior director of marketing and digital customer experience at McDonald’s Singapore, expressed excitement about the launch, stressing that customers have the opportunity to personalize their avatars with McDonald’s-themed apparel, design virtual restaurants and earn daily virtual rewards.
This collaboration marks another collaboration between McDonald’s Singapore and Bandwagon Labs, following their successful collaboration in 2023 to issue 2,000 Grimace NFTs. Distributed through the McDonald’s app, these NFTs feature a randomized design and are integrated with Polygon to prevent post-minting transactions.
Pictured: Bandwagon Labs
McDonald’s Metaverse has expanded beyond Singapore, having previously launched in Hong Kong. In 2023, McDonald’s Hong Kong introduced McNuggets Land in the Ethereum virtual universe game. Sandbox. This limited-time experience provides players with NFT and token rewards, further demonstrating the brand’s commitment to digital innovation.
final thoughts
McDonald’s entry into the virtual world through “My Happy Place” represents a strategic move to engage customers in digitally immersive environments. This initiative brings exclusive benefits and a range of interactive features to Grimace NFT holders, reflecting McDonald’s continued development in the digital realm.
