Taking advantage of the surge in popularity Miracle-The Story of Ladybug and Cat Noir In the Middle East, India, Greece, Turkey and Africa, Miraculous Corp. has growth plans across categories in the region.
As a result, Miraculous Corp. has renewed its licensing agreement with Spacetoon Events to bring themed events and live performances to the Middle East and North Africa region, starting with events such as the Qatar Toy Festival and the Bahrain Toy Festival. Other measures will compete with the consumables category. Popular Middle Eastern fast-food chain Herfy will offer a Miraculous Chibi dining experience, while popular Turkish smoothie brand Áçim will produce four Miraculous-themed flavours.
“The series’ blend of action, adventure and positive messages resonated with audiences, making it a household name, and to cater to our growing fan base we’ve launched a range of campaigns and products tailored to these markets. ,” said Carlotta Caracciolo, Miraculous Corp vice president of licensing and retail for the Middle East, Turkey, Greece, Africa and India. “This includes back-to-school supplies, clothing, and food and beverages.
In India, the Striders brand will offer back-to-school merchandise such as lunch boxes and backpacks. In South Africa, clothing company Ackermans will produce Miraculous merchandise for girls, such as leggings, skirts and T-shirts.
In addition to its physical products hitting the MENA market, the Miraculous YouTube channel recently launched in Turkish and Arabic.
Caracciolo added: “With continued strategic partnerships, exciting events and a strong product lineup, Miraculous is set to become a lasting favorite in the region.”
